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What Walmart Can Teach The Southern Baptist Convention About Our Annual Meeting
On Friday, June 7, I attended the annual Walmart Stockholders’ Meeting and on Tuesday-Wednesday, June 11-12, I attended the Annual Meeting of the Southern Baptist Convention. Let’s compare the two briefly:
Walmart Southern Baptist Convention
Estimated 15,000 attendees Estimated 5,000 attendees in Houston
Estimated Mtg Time: 3.50 hours Estimated Mtg Time: 19 hours
Largest company in world Largest evangelical denomination in N.A.
The comparisons could be endless, but the above observations are sufficient.
Now a personal word to all of my Southern Baptist friends, I am fully aware Walmart is a corporate community, while the Southern Baptist Convention is a convention of churches intended to be a spiritual force globally.
My goal in this post is NOT to make the Southern Baptist Convention like Walmart; my goal is to give you a few personal observations that we may consider in any conversation about the annual meeting of the Southern Baptist Convention.
One other point of clarification: I am a Pastor highly involved and engaged in Southern Baptist life. I am not sitting on the sideline, being critical of who we are, what we do, and where we are going. My church is highly committed to who we are and what we do as Southern Baptists supporting it with time, money, prayer, and focus.
Five Lessons Walmart Could Teach The Southern Baptist Convention About Our Annual Meeting
1. Culture Counts
The culture of Walmart is built around its associates — its employees. The company and culture is not built upon the key leaders, but its 2.2 million employees. Their commitments to serving their customers, respecting all individuals, and striving for excellence exudes in their stockholders’ meeting.
Amazingly, this has built a highly contagious culture, overflowing with enthusiasm, authenticity, and honesty. Walmart believes the biggest difference they can make is how they treat each customer. In fact, a statement was made, “Making the customer #1 is living the culture out loud.” Stated another way, “The biggest difference is how you treat every customer.”
Culture matters at Walmart, and their stockholders’ meeting is all about building upon their culture. Excitement and enthusiasm began before the meeting and continued afterwards. In the words of Duck Dynasty’s Phil Robertson, “Happy, Happy, Happy!” That is what I felt and saw everywhere at the Walmart stockholders’ meeting.
2. Mission Matters
The Walmart mission matters and is illustrated continually: “We save people money so they can live better.” They value a one-cent saving to their customers, never minimizing it. This statement is like a trotline through their culture. Everything leads to it and everything flows from it.
3. Simple Story
Walmart has many sub-tribes that comprise the one large tribe. While each has a sub-culture of their own, they all connect with the big Walmart story. While Sam’s Club, Walmart International, Walmart USA, and Walmart Global e-Commerce, all have distinctives, each operate with one story, the Walmart story. Their own stories connect with the overall Walmart Story.
4. Innovation Ignites
Walmart celebrates innovation, doing new things or doing them in a new way. Again, anything that helps promote the mission, “To save people money so they can live better,” is not condemned, but celebrated! When this kind of innovation is celebrated, it ignites more innovation!
5. Effectiveness Excels
The Walmart meeting was effective and when it was over, it bred an effectiveness that excelled! The associates who attended from all over the world along with the stockholders in attendance departed fired up and excited about Walmart and what the company is doing. Whether the story was told via video or in person, it was effective.
Their use of technology was incredible. The unexpected absolutely engaged the crowd, no body in attendance wanted to miss a single thing! The unexpected included Les Miserables’ star Hugh Jackman serving as Master of Ceremonies, Tom Cruise sounding off the Walmart values, and Kelly Clarkson and Jennifer Hudson entertaining. Intermingled were reports from their key leaders, each done within eight minutes. The President over all of Walmart gave approximately a 15-minute presentation. The introductions of the key leaders of Walmart were done by who else but their associates, most of whom were hourly employees. Their believability to those in attendance literally made you leave believing their story and mission are imperative to the American free enterprise.
I Wanted to Join
If they had given a public invitation at the conclusion of that meeting, I would have wanted to walk down the aisle and joined Walmart! Yes, their meeting was that believable and effective. The atmosphere was electric. No one left early — everyone was on time and stayed until the end of the meeting. If you had been late, you would have missed something and if you had left early, oh, no one would ever want to do that at a Walmart meeting.
Yes, We Could Go To School
Our Southern Baptist Convention could go to school and learn some things from Walmart to improve our annual meeting. Honestly, I am concerned with our numbers from this year. I would never have thought we would have had just over 5,000 messengers in Houston. In fact, I would have guessed somewhere around 8,000 messengers. There may be several things we can blame the low attendance on, and some may be valid reasons.
Yet, I believe the bigger questions are: Why are several thousands not attending? What are their reasons for not attending? Why do they not see a value in attending? What can we do to improve the convention to engage a greater attendance? Why are we losing all generations and their commitment to this important meeting?
I fully understand we have reporting and business to do, but how can we do it more effectively, in a way that engages thousands. In today’s world, I do believe we could reduce our annual meeting to one day, with all other meetings leading up to that day, never competing with it.
Again, I know we are not Walmart and I do not desire us to be so. Yet, we should continually be evaluating how we conduct our time together annually, in order to more effectively communicate our story as the Southern Baptist Convention. We have a great story to tell and my desire is for all generations to know that story.
These are just a few thoughts from one Pastor, who loves to learn and grow personally and do whatever is necessary to engage more people in our mission. And yes, I do have a few thoughts about what it could be in the future. Perhaps more later.
Yours for the Great Commission,
Ronnie W. Floyd
Dr. Ronnie Floyd is the President & CEO of the Southern Baptist Convention Executive Committee.
Mental Health Challenges and the Response of the Southern Baptist Convention
On Tuesday morning, June 11, 2013, I presented a motion at the annual meeting of the Southern Baptist Convention about the issue of mental health challenges. From that point until late last night, I encountered people all over the convention center who stopped to thank me, many with tears in their eyes, for standing in the gap for those who struggle daily with mental illness. Additionally, emails, twitter messages, and text messages were expressed.
Why Were These People Passionate With Their Gratitude?
They were passionate and thankful because their lives have been interrupted by the challenge of mental illness. What was expressed?
*People losing children and fathers to suicide
*Pastors with depression
*Parents dealing with major issues with their children like bipolar disorder
*Parents with special needs children
Imagine…these are numerous people overwhelmed with gratitude for presenting compassion for the least of these.
What Did I Present To The Southern Baptist Convention?
I presented the following motion to the Southern Baptist Convention’s 2013 Order of Business Committee:
Mr. President and messengers of the Southern Baptist Convention, since 58 million Americans and 450 million people globally suffer with the enormous challenge I bring before you today, as well as the world needing us to address this issue, I make the following motion, appealing passionately for us to be pro-active about this concern in a positive, hopeful manner; therefore, I make the following motion:
I move the messengers of the 2013 Southern Baptist Convention meeting in Houston, Texas, request that the Executive Committee and the Bylaw 14 entities of the Southern Baptist Convention, work in cooperation to assist our churches in the challenge of ministry to those suffering from mental health issues, and that each entity in their written Annual Ministry Report inform the messengers what they have done, are doing, and will do annually, to assist people in our churches and communities who suffer with mental health issues.
What Did The Southern Baptist Convention Determine To Do With It?
The Committee on Order of Business determined to refer it to the Executive Committee and the 11 entities of the Southern Baptist Convention; however, they did desire for me to speak to the motion. At our microphone, miscommunication through technologically prevented this from happening. I was ready, yet it could not occur before the motion was voted upon. This caused unintended confusion, resulting in a problem that had to be discussed by the committee, the parliamentarians, and myself.
They requested me to speak to the convention for three minutes about the subject of mental illness. Therefore, the President, Fred Luter, extended a privilege from the chair, to speak to the convention. Prayerfully, in all of our hearts, all of us desire that our entities will deal with this issue with the ultimate goal of assisting our churches in how to minister to people with mental illness challenges.
What Did I Say In This Three Minute Appeal To The Southern Baptist Convention About Mental Health Challenges?
I’ve decided to show you below what I stated so all will understand the significance of this issue. I hope it will help us to engage in serious conversations about ministry to those who are struggling with mental health challenges. Here is my three-minute appeal:
Mr. President and Messengers of the Southern Baptist Convention, I wanted to appeal to you for your overwhelming support of this motion. Jesus called us to care for the suffering, “the least of these.”
We often overlook them. At times, their lives are so disrupted and severe they require intervention. These people and their families are often isolated, stigmatized, and rejected. They are referred to as “the mentally ill.”
Our churches and communities are filled with people who need us to minister to them and their families. 58 million Americans and 450 million people globally meet criteria for a mental disorder. These are often chronic conditions that must be managed, not cured. One million of these individuals around the world die as the result of suicide annually.
In recent years and days, we have seen mass shootings and disturbing events that have left us stunned. Even some of our well-known Southern Baptist families have lost loved ones due to mental health challenges. Southern Baptist Pastor Rick Warren tweeted recently: “Why is it…if any other organ in your body breaks you get sympathy, but if your brain breaks, you get secrecy and shame?”
The church must answer this question. We can no longer be silent about this issue and we must cease stigmatizing those with mental health challenges. Pastors, church leaders, and all of our churches must become equipped to care for the least of these.
When that horrific EF5 tornado hit Moore, Oklahoma, our Southern Baptist Disaster Relief volunteers were on the scene immediately. Baptist Press reported a powerful testimony of a woman who was led to Christ by one of our chaplains. She stated, “I was going to take my life today. But now I know God cares for me and people care.”
When disasters occur, we do a phenomenal job as Southern Baptists in the middle of material and physical rubble.
Now it is time that we do as great of a job in our churches and our communities, demonstrating compassion in the emotional rubble that can be piled high in the people and their families who deal with mental health challenges. It is time NOW that the Southern Baptist Convention is on the FRONT LINES of the mental health challenges.
Therefore, I call upon the Southern Baptist Convention to rise up with compassion, letting America and the world know that we will be there to walk with them, minister to them, and encourage them in the mental health challenge that plagues their lives and traps their families from the needed love and support they long for from the body of Christ.
So friends, this is what has happened thus far. God is in control. We trust Him. Prayerfully even today, June 12, we will adopt a resolution on ministry to those with mental health challenges and the heart of God for them.
Where Does This All Go From Here?
The Board of Trustees and the President of the Executive Committee and the Presidents of our 11 entities will hopefully bring back the requests of this motion. Pray for them as they study and consider, realizing that we will not know ultimately what is done about our response to the mental health challenges until our 2014 Southern Baptist Convention in Baltimore, Maryland.
The 46,000 plus churches of the Southern Baptist Convention and beyond need assistance in how to deal with these challenges. From our smallest to our largest church, we all need help.
Yours For The Great Commission,
Ronnie W. Floyd
Dr. Ronnie Floyd is the President & CEO of the Southern Baptist Convention Executive Committee.